Creating brand awareness is no easy task. Getting people to actually purchase your product is even tougher. Add the fact that whatever you intend to do, your competitors may have done already. But that doesn’t mean you can’t have an edge over them.

The whole thing feels much like music in that there are very few notes and yet writing songs is limitless. Every day, songs are being written in every part of the world. That’s because there are no barriers to music, and this is what business people should have in mind when they think of marketing and promotions.

Customization isn’t exactly something new, even in marketing and promotional applications. But why is it so effective? Well, because it opens a world of ideas. With the help of a pioneering 3D printing company like 3D2Go, these ideas turn to 3D representations that are to become your ticket to a sale.

To give a little perspective, keep in mind that consumers who have the capacity to have their products customized are the ones you can engage more easily. But of course, it doesn’t mean you can’t attract the others. The truth is, consumers from all economic brackets are leaned towards customization. Who doesn’t want something that is uniquely theirs? Hey, we don’t mean personalizing every single promotional product for every single person.  We mean creating custom promotional merchandise for specific groups of people.

A little confusing? Let these tips from the people at 3D2Go clear things up for you and count the ways on how you can personalize your small business promotional items.

Customized Packaging – Apart from the item or product itself, you can also have customized packaging. Try creating packages specifically for the Holiday season or perhaps something basketball fans would love. On the other hand, wrapping the item with something that would elicit laughter would spark the interest of everyone.

“Temporary” Customization – Customization may prove costly if not handled well.  Here at 3D2Go, we do things faster and more efficiently. If you haven’t noticed yet, mass customization is our thing, and we can make it a lot less expensive for you. But how about “temporarily” customizing items through stickers or decals? These are perfect for custom promotional merchandise like mugs and jars.

More Colors, More Options – This is a simple tip that truly works. Yes, sometimes people purchase products based on color. You understand this because you are guilty of this not just once. Whether you intend to distribute small business promotional items like ball pens or shirts, always remember more colors, more options.

Customization works wonders for your brand because it is your way of showing consumers that you care. It translates to a long list of benefits which include free publicity, increased brand awareness, repeat sales, customer loyalty, and more.

If you want to explore the magic of customization even further, contact us. We are always willing and ready to answer any question you may have.