Furniture manufacturers and designers see 3D furniture rendering services as a smart option for turning ideas into life.
Lifecycle of furniture design and production involves tedious tasks. These are creating the furniture prototype and photoshoot for the product portfolio and catalogue. Which in turn sales people present to prospect buyers. While fortunate ones have showrooms where clients can visit to see the furniture in the flesh.
This has been the practice and some still does. But times have changed. Independent furniture designers and manufacturers prefer to use 3D modeling and rendering services.
But why is that? Furniture designers aim for an immediate conceptualization of their designs. Faster and accurate which 3D product rendering can deliver.
For manufacturers, to dedicate time building furniture with a sure buyer. No wasted time on prototypes that are yet for the sales department to look for a prospective client.
This is the creation of a photorealistic or non-photorealistic 2D or 3D model using computer programs.
Such programs include:
Artists especially for furniture designers, creative juices does not always come aplenty. Thus it is a preferred method to have their designs presented the way they imagine it to be. These generated designs undergo finishing and refinement touches.
The rendered file is good for printing for portfolio purposes. Also the actual model is viewable in a 3D space for a more in-depth view of each perspective.
From the manufacturer’s perspective, 3D furniture rendering services could mean time efficiency and cost saving. Immediate redesign and enhancement is possible. Design improvement happens within the software. No wasted time and money on furniture materials.
Also these rendered 3D files serve as an online portfolio. Where clients and prospective buyers can view anytime, anywhere. This is a perfect alternative to closure of showrooms due to the pandemic. Marketing continues in the virtual space.
3D product rendering strategy covers from design concept to sales. General benefits are time efficiency and cost saving, the following are also applicable.
2D furniture design is quite bothersome to understand or imagine for some customers. The problem with 2D is it appears flat and fails to present the whole design in its glory. Also it is viewable in only one perspective.
Using 3D modeling and rendering services, designs are viewable in all perspectives. This enables product design presentation as the artist’s envision. Also a deeper understanding of the customers on a specific design they have an interest.
Marketing often requires more money spending. A design or product’s traditional advertising includes countless and expensive photoshoots. Photographers do not come cheap especially for a niche industry like furniture manufacturing.
Images from these photoshoots may not be enough to present the product as intended. Also they appear static and lifeless.
While in 3D product rendering, all viewpoints are available to see. Also different settings or ambience like modern or vintage. These are possible through this process.
3D modeling and rendering creates furniture in extreme accuracy and visual sharpness. No time and money wasted in building a physical prototype for the sake of presentation.
A product design is not perfect on the first try. Enhancements are bound to happen. Fabric texture, patterns, and colors modification is possible in a snap.
Interactive is the name of the game. This is true when it comes to online shopping platforms. Customers would want to scrutinize a product before they hit the add to cart button.
3D modeling and rendering services can make designs in various set colors. Customization for a unique customer experience is also viable. Filtering is possible based on the specifications of a customer.
3D product rendering can deliver what your customers are looking for. Color and fabric mix and match is possible for your product designs.
A great optimization of 3D furniture rendering services would be IKEA. One of the largest and famous furniture suppliers in the market. IKEA has been using this service since 2006 both for their catalog and website. In 2015, 75% of their furniture images were renderings.
If you are a furniture designer, artist, or manufacturer who wants to avail this service, 3D2GO is your go to. We offer end-to-end 3D services including 3D modelling and rendering. Our 3D designers can help your product design come into life. Work it for your product catalogue or for your online shopping website.