3D continues to play a growing role in product creation, sales, and marketing as it transforms the retail industry.
There is a near-imperative for brands to implement a 3D technology stack. This all supports the processes and workflows that will ensure they can:
For most companies, they rely on foundational tools. One of this 3D CMS and 3D optimization software
3D CMS and 3D Optimization software are some of the latest additions to the 3D product creation technology stack.
The primary function of these products are:
Along with these functions are its benefits:
To get a better idea of how optimization can be used in sales and marketing applications let’s take a look at these three common use cases.
It’s one thing to create a 700MB 3D file to be used for manufacturing a new sneaker. It’s another to try and deliver 50 different files of that size in an e-commerce store.
3D CMS platforms can instantly optimize the existing 3D assets used in your manufacturing process. It helps reduce size without a loss in visual quality. As a result, it loads faster and has increased conversion rates.
Taking 3D e-commerce one step further are social networks. They now offer a range of capabilities that allow virtual product try-on using augmented reality.
What started with makeup and sunglasses being tried on in an application like Snapchat or Instagram is now evolving into a shoe and clothing try-on. There is even the beginnings of whole-body tracking and try-on of entire outfits.
This further allows consumers to try on an entire look with the help of the self-facing camera on their mobile phone.
Advertising represents one of the most significant “on the horizon” applications of optimized 3D assets. This platform takes optimization to the edge.
The file sizes required to deliver a 3D asset in an ad million times across an ad platform must be extremely small. With the right technology partner, you can take that 700MB 3D asset used for manufacturing and optimize it to a level that it can be delivered in your customer’s Facebook feed.
Early tests show a lot of promise with nearly 3X higher dwell times on the ad, higher click-throughs, and higher levels of interactions such as likes, shares, and comments.
As 3D and AR continue to capture the attention of consumers, businesses must ensure they have the right tools in place to support their digital transformation.
Where else could you find stable support?